TLDR:
Launched a strategic 4-blog content package that is targeted and persona-driven. As part of a wider website update, there was a 178% increase in website traffic over 60 days.
Project Goals:
Establish a consistent blog presence.
Create content targeted to specific customer segments.
Develop an organized content production workflow.
Contribute to overall website traffic growth.
Strategy:
Initiated project with a client kickoff meeting.
Defined 3 key content categories.
Developed customer personas using empathy maps and research.
Built a detailed content calendar (titles, timelines, CTAs, product focus, visuals, SEO).
Created blog outlines, wrote engaging content, and managed the editing process.
Published optimized blog posts with relevant visuals and alt text.
Integrated blog launch with a broader website update strategy.
Results:
Successfully launched a consistent blog content stream.
Published targeted content aligned with customer personas.
Established an efficient content production process.
Contributed to a significant 178% increase in overall website traffic within 60 days as part of a larger website update initiative.