Case Study: "Metamorphosis" Website Update - Engaging More Visitors
TLDR:
Clearer content and a better website experience led to more interested visitors who stayed longer.
The Goal:
Attract more visitors to the website and encourage them to explore further.
The Strategy:
We focused on understanding the needs of "Metamorphosis'" three main audiences: couples seeking officiants, women interested in retreats, and individuals looking for life coaching. We then:
Simplified Website Text: Made the writing clearer and more concise.
Improved SEO: Used relevant keywords to help the right people find the site.
Enhanced User Experience: Made it easier for visitors to navigate and find what they needed.
Connected Google Business Profile: Ensured the website was directly linked to their Google Business Profile on Google Maps, improving local visibility and providing easy access to website information for potential clients finding them through Google Maps.
The Results
Key Outcomes (60 Days):
Significantly More Website Traffic: Visits increased by 178%.
Improved Visitor Engagement: 25% fewer visitors leave the site immediately after landing.