Case Study: Deeply Rooted by Whitney - Building a Clear Brand

TLDR:

Defining a hairstylist’s warm, natural brand using voice, visuals, and storytelling to create website content attracted her ideal clients (moms, natural beauty seekers) and ensured she connected with the right people.

The Goal:

Define Whitney's unique brand for her natural hair styling business to connect with the right clients and build out a booking and products website.

The Strategy:

I focused on understanding Whitney's core identity to connect her with the right clients:

  • Her Style & Look: Warm, natural, and rooted, appealing to families and natural beauty seekers.

  • Her Audience: Primarily moms with kids and individuals wanting natural hair and body care.

  • Visual Alignment: Planned a photoshoot to create clear, clean images that matched her brand's natural and welcoming aesthetic.

Then, I crafted website content that:

  • Mirrored her friendly, empowering voice.

  • Used the right words to reach her ideal clients.

  • Clearly explained her services and natural approach.

The Outcome:

A clear brand foundation, supported by consistent and high-quality visuals, ensures "Deeply Rooted by Whitney" authentically communicates her style and attracts the clients she's meant to serve.

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