Case Study: Deeply Rooted by Whitney - Building a Clear Brand
TLDR:
Defining a hairstylist’s warm, natural brand using voice, visuals, and storytelling to create website content attracted her ideal clients (moms, natural beauty seekers) and ensured she connected with the right people.
The Goal:
Define Whitney's unique brand for her natural hair styling business to connect with the right clients and build out a booking and products website.
The Strategy:
I focused on understanding Whitney's core identity to connect her with the right clients:
Her Style & Look: Warm, natural, and rooted, appealing to families and natural beauty seekers.
Her Audience: Primarily moms with kids and individuals wanting natural hair and body care.
Visual Alignment: Planned a photoshoot to create clear, clean images that matched her brand's natural and welcoming aesthetic.
Then, I crafted website content that:
Mirrored her friendly, empowering voice.
Used the right words to reach her ideal clients.
Clearly explained her services and natural approach.
The Outcome:
A clear brand foundation, supported by consistent and high-quality visuals, ensures "Deeply Rooted by Whitney" authentically communicates her style and attracts the clients she's meant to serve.